Reopening Retail: 5 Ways to Make Customers Feel Safe

Featured Image


Fear is hardly the emotion business owners want customers to feel when they return to stores after coronavirus-related shutdowns are lifted. Creating an environment where shoppers feel safe and secure is crucial to drawing people back in, and new research may help owners position themselves for a positive return.

In an April 2020 survey conducted by retail predictive analytics company First Insight, which offers technology to help retailers price products, 500 Americans were asked about their sentiments regarding safety in retail, specifically as various store types begin to reopen. Consumers believed they would feel safest shopping in categories that never closed, including grocery stores (54%) and drug store chains (50%).

Mall stores ranked the lowest, with only one-third of respondents saying they'd feel safe. Ranking in the middle were big box retailers (45%), warehouse clubs (43%), and local small businesses (43%).

The study also included data by gender—with men feeling safer than women overall.

Gretchen Jezerc, senior vice president of marketing at First Insight, says it's no surprise that places in which consumers have already found ways to feel safe may feel more comfortable.

“There seems to be a correlation between the number and proximity of people in the store environment and perceived safety," she notes.

Read the Full Article at LoopNet

Coronavirus  COVID-19  Purchase Decisions  Men  Shopping Behavior  Women  social distancing  retail stores  customer sentiment  Consumer Survey  Safety  face masks  drug stores  shopping mall  gloves  reopening  spending habits

Looking for more info? Complete the form below.

The Supply Chain Disruption
The Wharton Baker Retailing Center

What Retail Executives Say About Supply Chain Disruption: Shortages, Pricing and Delays

We partnered with The Wharton Baker Retailing Center to create a comprehensive infographic exploring our findings.

View the Infographic
The State Of Consumer Spending
The State Of Consumer Spending

The State Of Consumer Spending: Gen Z Influencing All Generations To Make Sustainability-First Purchasing Decisions

We partnered with The Wharton Baker Retailing Center and asked consumers in the U.S. how sustainable practices are impacting shopping habits and purchase decisions.

Read the Report
InsightSuite for Small Business
Featured Product

InsightSuite for Small Business

Specialized Tools for Small & Emerging Businesses

The fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.

Learn more
Maximize Value, Speed and Profit
Free Ebook

Maximize Value, Speed & Profit

Learn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.

Get the Free E-book
Kohl's Creates Value W/Predictive Analytics
Roundtable Video

Kohl's Creates Value W/Predictive Analytics

Learn How First Insight's Predictive Tools Fuel Kohl's Success

As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.

Watch the Webinar
FDRA Consumer Sustainability Survey

Consumer Sustainability Survey 2021

The First Industry-Wide Consumer Study On Shoe Sustainability

This industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.

Download the Webinar & Findings
Navigating Disruption
Supply Chain & Pricing

Navigating Disruption

How The Rockport Company is Optimizing Assortments and Pricing with Data + Digital Product Testing

Learn how The Rockport Company created a new product playbook powered by the Voice of the Customer and predictive tools.

View the Webinar & Highlights
Case Study


While the Covid-19 pandemic hit most retailers hard, it created uniquely intense challenges for Hotter Shoes. Hotter needed to build up its e-commerce presence and appeal to a new group of shoppers at the same time.

Read the Case Study