US consumers ready to buy apparel but will avoid fitting rooms

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As stores begin to reopen across the US, a new study has found that the majority of consumers are ready to buy apparel in-store but the purchase experience will likely look much different than it did pre-coronavirus, as most are reluctant to try clothes on in dressing rooms.

While 54% of shoppers are happy to shop for apparel in physical stores, and 32% for footwear, 65% of women said they will not feel safe using fitting rooms, and 66% of female shoppers would not feel safe working with a sales associate.

The findings were revealed as part of retail predictive analytics company First Insight's ongoing series of consumer sentiment studies entitled 'The Impact of Coronavirus on Consumer Purchase Decisions and Behaviors.'

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Coronavirus  COVID-19  Consumer Purchase Behavior  Purchase Decisions  Shopping Behavior  Women  social distancing  retail stores  customer sentiment  Safety  shopping mall  reopening  spending habits