Though COVID-19 is racking up record, single-day death tolls this week, a new survey shows shoppers are chomping at the bit to bust out of isolation and jumpstart the consumer economy.
Chalk it up to cabin fever or “quarantine crazy,” but 60 percent of consumers believe stores—many of which have been shuttered since mid-March—should be open for business by the end of May, according to retail predictive analytics company, First Insight's new data released Thursday.
Men and millennials, however, are even more hopeful that brick and mortar will be back in action earlier, with 39 percent apiece crossing their fingers for end-of-April or early-May unveilings. Those who reside in contagion hotspots like Detroit, Chicago, New Orleans, Los Angeles and San Francisco are also more likely to root for brick and mortar’s resurgence even earlier, as 43 percent similarly want to see their local commercial strips bustling sooner rather than later.
“It’s clear that people are getting antsy and ready to get back to some form of normalcy, including shopping in-store,” said Greg Petro, CEO of the product decision platform.