Study: Consumers ready to buy apparel in-store - but nix try-ons

Marianne Wilson from Chain Store Age

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Shoppers are ready to purchase apparel and other non-essential items in stores, but with some major changes compared to pre-pandemic. 

A recent study by retail predictive analytics company First Insight found that 54% of consumers are ready to buy apparel in-store, but that 65% of women say they will not feel safe trying on clothes in dressing rooms. (By comparison, 54% of men said they would not feel safe trying on clothes in dressing rooms.)

In other findings, 78% of women would not feel safe testing beauty products and 66% would not feel safe working with a sales associate. 

Read the Full Article at Chain Store Age

CONSUMER REPORT  Coronavirus  COVID-19  Consumer Purchase Behavior  Purchase Decisions  Men  Shopping Behavior  Women  social distancing  retail stores  market disruptions  customer sentiment  Consumer Survey  shopping mall  reopening  beauty  spending habits

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