Retail Technology InnovationHub Mentions First Insight | UK Retailer Marks and Spencer Expands First Insight Tie-Up to Include Entire Clothing and Home Business
First Insight is expanding its partnership with M&S.
Initially launched in 2015 with a focus on the lingerie category, the tie up now encompasses the retailer's entire Clothing & Home business, allowing it to boost customer engagement and brand perception across all categories.
"Our partnership with First Insight has supported our strategy to reshape for growth, as we maintain and extend our lead on quality and value and continue to drive style perceptions.” says Richard Price, Managing Director of Clothing & Home at M&S.
"First Insight’s AI driven intelligence has empowered us to get closer to our customers and offer a more compelling fashion led experience as we seek to become more relevant, to more people, more often."
"Working closely with Richard and his team has been an inspiring story of growth," say Greg Petro, CEO at First Insight. "For M&S, human AI collaboration is a strategic advantage, enabling us to harness AI, generative AI, and human computational modeling to bring the Voice of the Customer into every product decision.”
“With our proprietary Value Score, M&S consistently anticipates and meets shopper needs, launching products and strategies that truly excite and inspire. This blend of technology and human intuition keeps M&S ahead of shifting consumer preferences, reduces risk, and consistently delivers products that resonate. It’s a partnership built on shared values, and we’re proud to support M&S as they continue to reshape for growth and do the right thing for their customers.”
Through First Insight’s technology, M&S listens to customer feedback and demand indicators, with the aim of ensuring new products are developed based on genuine shopper insights.
Read article on Retail Technology Innovation Hub.
