First Insight, a technology provider that offers product testing solutions helping retailers and brands use “voice of the customer” feedback to improve product design, merchandising and pricing, is aiming to bridge brands and consumers at the get-go with it is newest platform launch.
The company has launched its Next-Gen XM Platform, an experience management platform giving companies the opportunity to anticipate profitable outcomes, increase gross margins and revenues, save months in product time to market and realize ROI quickly and measurably in a platform that can be integrated into any existing data system. Alongside its predictive analytics and machine learning capabilities, the new platform leverages other advanced analytics including human computational modeling and Bayesian mathematical modeling.
The platform is intended to bring target customers into the brand-building process from the start, to gain meaningful understanding about what they value, how they perceive a brand and its offerings, and why they would buy from or engage with that brand instead of another. By knowing the customer and understanding what they really want from the brand and applying scientific analytics to the data, First Insight aims to help companies foster long-term loyalty.