Will Vaccines Rescue Retail? Why Shots Might Not Be ‘Silver Bullet’ Fashion’s Hoping For

January 27 2021 by Kate Nishimura for Sourcing Journal

The coronavirus crisis has gripped the nation—and the globe—for over a year now. But even as the U.S. begins to see a reduction in its overall infection rate and a wider, more rapid dissemination of multiple vaccines, many shoppers still plan to sideline themselves at home.

Roughly one-third of American consumers are not comfortable with getting vaccinated, and are unsure whether they will receive the Covid-19 vaccines when they become available to them, according to First Insight research published Wednesday. What’s more, even the consumers who do get their antibody-boosting shots don’t plan on rushing back to retail.

In fact, two-fifths of shoppers said their in-store apparel shopping habits will decrease or remain the same following vaccination. A near-equal amount said the same about shopping for footwear (44 percent), accessories (43 percent), beauty products (45 percent), luxury items (41 percent) and electronics (43 percent).

Read the Full Article at Sourcing Journal if you are a subscriber, or Download below.

consumer preferences  Survey Results  Consumer Data  CONSUMER REPORT  Coronavirus  COVID-19  Consumer Purchase Behavior  Purchase Decisions  Consumer Survey  Safety

Download the Full Article.