First Insight Named by Independent Research Firm in Retail Planning Platforms Landscape Report

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Pittsburgh, PA—July 11, 2023—First Insight, Inc., a global leader in Voice of the Customer (VoC) retail solutions, announced today its inclusion into Forrester’s independent research report entitled The Retail Planning Platforms Landscape, Q3 2023.

First Insight’s InsightSUITE platform combines the strengths of AI and consumer insights to drive transformative change in the retail sector. For years, retailers have improved their planning and allocation decisions by bringing the voice of the customer to the table through First Insight. Its retail planning platform helps retailers optimize initial buy depths, allocations per region, and SKU rationalizations – all areas critical for attaining sales, margin, and inventory goals.

“Inclusion in Forrester’s Retail Planning Platforms Landscape, Q3 2023 report is a confirmation for us of the value First Insight’s predictive analytics delivers to hundreds of businesses amid the industry’s digital transformation,” said Greg Petro, Chief Executive Officer, First Insight. “Most major retailers face daunting strategy and planning challenges, and offering the right merchandise at the right time is a critical component to success. Our platform optimizes key strategy and planning decisions by leveraging focused consumer insights. First Insight allows retail teams to make data-driven decisions while mitigating risk to improve their businesses.”

InsightSUITE puts the customer at the center of every retail decision -- from strategic planning and forecasting, to product, pricing, planning, and marketing decisions – providing quantifiable improvements in sales and margins.

The full report is available to Forrester subscribers or for purchase. Access the full report here.

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About First Insight
First Insight is the global leader in Voice of the Customer retail solutions, transforming business decision-making through actionable consumer insights and AI. First Insight’s platform enables retailers and brands worldwide to boost revenues and profitability by informing strategic decisions with consumer data and removing guesses and personal opinions. Trusted by leading retailers, vertically integrated brands, mass merchant retailers, and wholesalers, First Insight leads in optimizing strategy, product, pricing, planning, and marketing decisions. For further information, visit

Media Contact:
Berns Communications Group
Michael McMullan

First Insight Contact:
Viki Zabala

News  Retail Planning  Analyst Report  forrester  2023