Leading Analyst Firm's "Retail Handbook for Becoming Demand Driven"

May 21 2012 by Kevin Sterneckert

Solution is delivering 3-9% gains in sales and margin by providing investment insight on new products. 

PITTSBURGH, PA - May 21, 2012 - First Insight, Inc. a technology company transforming how leading retailers make new product investment decisions, announced it was named in the "2012 Retail Handbook for Becoming Demand-Driven" by Gartner Inc. - the world's landing information technology research and advisory company. 

According to the Gartner Report: "Marketing departments have long had access to consumer data, such as loyalty and shopping pattern information, and that data has been used to identify potential gaps in offerings and guide product design and engineering teams to new areas. Increasingly, however, retailers are interested in tapping consumer insights throughout product design and development cycles to shape the final product. Once a product is on store shelves, it's too late to change much about it, at least until the current inventory has been sold."

The First Insight solution provides actionable inventory investment guidance on new products by applying analytic models to feedback collected from online consumer interactions. The Gartner report states: "Retailers and brands use tha tfeedback to shape final product designs as well as make decisions about pricing, promotions and assortments that affect the success of new product launches." 

Furthermore, the Gartner report states that "demand-driven retailers realize 27% greater return on assets (ROA), 23% more inventory turns and 26% greater revenue growth than their peers."

"We are honored to be named in this Gartner report," said Greg Petro, founder and CEO of First Insight. "We continue to work with our retail customers to deliver measurable gains in sales and margins. Our solution is helping struggling retailers return to growth and is helping successful retailers stay ahead of their competitors." 

About First Insight, Inc. 

First Insight is the leading solution for providing inventory investment and pricing guidance for products that are new to retail assortments. Through the use of online consumer engagement, the First Insight solution gathers real-time consumer preference and pricing data and applies predictive models to create actionable insights, which inform new 

Department Store  Improve Forecast Accuracy  consumer analytics  Buyer  Inform Design Decisions  Reduce Markdowns  Set Entry Price Points  Strategic Planner  Specialty Retail  Reduce Store Testing  demand driven

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