Next-Gen Experience Management: Stop Reacting, Start Anticipating

February 23 2021 by Jim Shea

    In a rapidly changing retail environment, there's one seemingly obvious constant. A positive experience, whether with a brand, product, service or an employee, forms the foundation of meaningful customer engagement and drives sales. The imperative, therefore, is for companies in all industries to figure out how to create experiences that reflect exactly what their customers and employees want, and to create brand identities with which customers and employees can authentically connect.

    The only way to do this is with data. And simply having data isn't enough. Brands must employ powerful experience management tools to collect, analyze and deliver actionable data that allow companies to make better, faster and smarter business decisions.

    Experience management tools can be used to improve the entire customer journey, including the customer, product, brand and employee experiences. 

    Read the Full Article at My Total Retail

    Next-Gen Experience Management  Next-Gen XM

    Want more information? Fill out our form below.

    What Retail Executives Say About Supply Chain Disruption Leading Into Holiday: Shortages, Pricing and Delays

    We partnered with The Wharton Baker Retailing Center to create a comprehensive infographic exploring our findings.

    View the Infographic

    The State Of Consumer Spending: Gen Z Influencing All Generations To Make Sustainability-First Purchasing Decisions

    We partnered with The Wharton Baker Retailing Center and asked consumers in the U.S. how sustainable practices are impacting shopping habits and purchase decisions.

    Read the Report
    Featured Product

    InsightSuite for Small Business

    Specialized Tools for Small & Emerging Businesses

    The fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.

    Learn more
    Free Ebook

    Maximize Value, Speed & Profit

    Learn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.

    Get the Free E-book
    Roundtable Video

    Kohl's Creates Value W/Predictive Analytics

    Learn How First Insight's Predictive Tools Fuel Kohl's Success

    As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.

    Watch the Webinar
    Webinar

    Consumer Sustainability Survey 2021

    The First Industry-Wide Consumer Study On Shoe Sustainability

    This industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.

    Download the Webinar & Findings
    Supply Chain & Pricing

    Navigating Disruption

    How The Rockport Company is Optimizing Assortments and Pricing with Data + Digital Product Testing

    Learn how The Rockport Company created a new product playbook powered by the Voice of the Customer and predictive tools.

    View the Webinar & Highlights