64% of US shoe consumers say ready to pay more for sustainable shoes

Featured Image

Sixty-four percent of US footwear consumers say they would pay more for sustainable shoes if marketed correctly, according to a survey by the Footwear Distributors and Retailers of America (FDRA) and technology firm First Insight. For most surveyed, that is a modest increase, with 35 percent saying they would pay just $1-$5 more for sustainable shoes.

Shoe shoppers are willing to wait for over three days for more eco-conscious shipping to reduce their carbon footprint, if a future coupon or incentive is offered, it found.

Durability is ranked the most important term by nearly all shoe shoppers when they hear ‘sustainability’. Sixty-five percent say shoes should last more than a year to be considered durable.

...“The focus on sustainability continues to rise and accelerate in society and in retail. Consumers want products and brands that align with their personal values,” said Gretchen Jezerc, senior vice president marketing at First Insight.

Read the Full Article at Fibre2Fashion

retailers  shoes  consumer preferences  voice of the customer  Footwear  Survey Results  consumer study  sustainability  recycle  FDRA  Consumer Survey

Looking for more info? Complete the form below.

The Supply Chain Disruption
The Wharton Baker Retailing Center

What Retail Executives Say About Supply Chain Disruption: Shortages, Pricing and Delays

We partnered with The Wharton Baker Retailing Center to create a comprehensive infographic exploring our findings.

View the Infographic
The State Of Consumer Spending
The State Of Consumer Spending

The State Of Consumer Spending: Gen Z Influencing All Generations To Make Sustainability-First Purchasing Decisions

We partnered with The Wharton Baker Retailing Center and asked consumers in the U.S. how sustainable practices are impacting shopping habits and purchase decisions.

Read the Report
InsightSuite for Small Business
Featured Product

InsightSuite for Small Business

Specialized Tools for Small & Emerging Businesses

The fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.

Learn more
Maximize Value, Speed and Profit
Free Ebook

Maximize Value, Speed & Profit

Learn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.

Get the Free E-book
Kohl's Creates Value W/Predictive Analytics
Roundtable Video

Kohl's Creates Value W/Predictive Analytics

Learn How First Insight's Predictive Tools Fuel Kohl's Success

As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.

Watch the Webinar
FDRA Consumer Sustainability Survey
Webinar

Consumer Sustainability Survey 2021

The First Industry-Wide Consumer Study On Shoe Sustainability

This industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.

Download the Webinar & Findings
Navigating Disruption
Supply Chain & Pricing

Navigating Disruption

How The Rockport Company is Optimizing Assortments and Pricing with Data + Digital Product Testing

Learn how The Rockport Company created a new product playbook powered by the Voice of the Customer and predictive tools.

View the Webinar & Highlights
HOTTER SHOES
Case Study

HOTTER SHOES ATTRACTS YOUNGER AUDIENCE VIA ‘VOICE OF CUSTOMER’ ANALYTICS

While the Covid-19 pandemic hit most retailers hard, it created uniquely intense challenges for Hotter Shoes. Hotter needed to build up its e-commerce presence and appeal to a new group of shoppers at the same time.

Read the Case Study