64% of US shoe consumers say ready to pay more for sustainable shoes

June 12 2021 by Fibre to Fashion

Sixty-four percent of US footwear consumers say they would pay more for sustainable shoes if marketed correctly, according to a survey by the Footwear Distributors and Retailers of America (FDRA) and technology firm First Insight. For most surveyed, that is a modest increase, with 35 percent saying they would pay just $1-$5 more for sustainable shoes.

Shoe shoppers are willing to wait for over three days for more eco-conscious shipping to reduce their carbon footprint, if a future coupon or incentive is offered, it found.

Durability is ranked the most important term by nearly all shoe shoppers when they hear ‘sustainability’. Sixty-five percent say shoes should last more than a year to be considered durable.

...“The focus on sustainability continues to rise and accelerate in society and in retail. Consumers want products and brands that align with their personal values,” said Gretchen Jezerc, senior vice president marketing at First Insight.

Read the Full Article at Fibre2Fashion

retailers  shoes  consumer preferences  voice of the customer  Footwear  Survey Results  consumer study  sustainability  recycle  FDRA  Consumer Survey

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