Sixty-four percent of US footwear consumers say they would pay more for sustainable shoes if marketed correctly, according to a survey by the Footwear Distributors and Retailers of America (FDRA) and technology firm First Insight. For most surveyed, that is a modest increase, with 35 percent saying they would pay just $1-$5 more for sustainable shoes.
Shoe shoppers are willing to wait for over three days for more eco-conscious shipping to reduce their carbon footprint, if a future coupon or incentive is offered, it found.
Durability is ranked the most important term by nearly all shoe shoppers when they hear ‘sustainability’. Sixty-five percent say shoes should last more than a year to be considered durable.
...“The focus on sustainability continues to rise and accelerate in society and in retail. Consumers want products and brands that align with their personal values,” said Gretchen Jezerc, senior vice president marketing at First Insight.
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