- 40% of consumers say they plan to shop for apparel in stores either the same amount or less after being vaccinated, according to a study by First Insight.
- “It’s going to take a long time for people to get really comfortable and reacclimated to the way the world was,” said First Insight founder and CEO Greg Petro. “And so you can you can count on 2021 looking very similar to 2020.”
- About one-third of respondents said they are either unsure about receiving the Covid-19 vaccine or will not get it, First Insight found.
As millions of Americans wait their turn to receive the Covid-19 vaccine, many say they won’t be rushing back to retailers’ stores to shop for clothes and shoes after the immunization, according to a new survey.
Forty percent of consumers say they plan to shop for apparel in stores either the same amount or less after being vaccinated, according to a study released Wednesday by First Insight. The predictive consumer analytics firm polled more than 1,000 people online on Jan. 13 about their purchasing plans.
Forty-four percent of respondents said they’ll visit stores the same or less to buy footwear post-vaccination, while 45% said they would visit stores the same or less for beauty products, 41% said this about luxury items, and 43% for electronics.
The lesson here is that while it might be widely believed that Americans will rush back to some level of normality after getting a vaccination, it doesn’t look like that’s going to happen soon, said First Insight founder and CEO Greg Petro.