Big disconnect between senior execs and consumers on this issue

October 30 2018 by Marianne Wilson from Chain Store Age

Mall-Shopping

When it comes to pricing, senior-level retail executives are not exactly in tune with consumers.

Nearly 40% of consumers ranked pricing as one of the most important factors in purchase decisions, compared to only 20% of retail executives in a new survey by global technology company First Insight. 

Read the Full Article at Chain Store Age

WWD  consumer analytics  Assortment Planning  pricing application  consumer study  Product Selection  price elasticity  Product Differentiation  Overview-Press  customer-driven  future of retail  customer-centric merchandising

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