When it comes to pricing, senior-level retail executives are not exactly in tune with consumers.
Nearly 40% of consumers ranked pricing as one of the most important factors in purchase decisions, compared to only 20% of retail executives in a new survey by global technology company First Insight.
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We partnered with The Wharton Baker Retailing Center to create a comprehensive infographic exploring our findings.
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We partnered with The Wharton Baker Retailing Center and asked consumers in the U.S. how sustainable practices are impacting shopping habits and purchase decisions.
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The fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.
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Free Ebook
Learn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.
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Roundtable Video
As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.
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This industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.
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Learn how The Rockport Company created a new product playbook powered by the Voice of the Customer and predictive tools.
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While the Covid-19 pandemic hit most retailers hard, it created uniquely intense challenges for Hotter Shoes. Hotter needed to build up its e-commerce presence and appeal to a new group of shoppers at the same time.
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