October 30 2018 by Marianne Wilson from Chain Store Age
When it comes to pricing, senior-level retail executives are not exactly in tune with consumers.
Nearly 40% of consumers ranked pricing as one of the most important factors in purchase decisions, compared to only 20% of retail executives in a new survey by global technology company First Insight.
Read the Full Article at Chain Store Age
WWD consumer analytics Assortment Planning pricing application consumer study Product Selection price elasticity Product Differentiation Overview-Press customer-driven future of retail customer-centric merchandising
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As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.
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This industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.
Download the Webinar & FindingsThe fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.
Learn more Free Ebook
Learn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.
Get the Free E-book Roundtable Video
As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.
Watch the WebinarThis industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.
Download the Webinar & Findings
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