British retail giant’s analytics commitment is paying off

August 1 2018 by Deena M. Amato-McCoy for Chain Store Age

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Marks & Spencer Group is making better design, buying and pricing decisions.

Through a partnership with First Insight, the retailer is using consumer-driven predictive analytics to better target merchandise assortments. By applying consumer input and their buying decisions, the retailer is improving its design, buying and pricing decisions on categories including apparel, lingerie, footwear, accessories, food, home and beauty.

Read the Full Article at Chain Store Age

WWD  Product Selection  Product Differentiation  marks and spencer  M&S

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