First Insight’s latest technology is enabling retailers to have a better grasp on pricing elasticity and product performance—and it even promises to help them improve margins.

The retail solutions provider recently announced ElastiCast, its new digital solution that allows retailers to predict the price elasticity of new products. Set to debut at the NRF Big Show in New York City this month, ElastiCast will help retailers determine optimal prices and increase margins in today’s competitive landscape.

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