FDRA Summit Executives Talk Data, Consumers and the Power of POV

April 5 2019 by Madeleine Streets

Matt Priest, president and CEO of the Footwear Distributors and Retailers of America, opened the 2019 FDRA Executive Summit, held April 4 in Washington, D.C., with a tribute to Fila’s Jon Epstein, who died in February.

The remembrance was fitting, according to Priest, because Epstein knew how to transform his company —  a theme for the event.

Several speakers addressed the importance of offering consumers something different as well as making sure brands have a unique point of view.
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First Insight president and CEO Greg Petro explained the importance of using data to be proactive rather than reactive; Greg Tunney, president of Hush Puppies, reinforced this by talking about the value of data when entering new markets.

Read the Full Article on Footwear News

consumers  Footwear  footwear news  data analytics  FDRA  FDRA Executive Summit  POV  Recap

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