FDRA Summit Executives Talk Data, Consumers and the Power of POV

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Matt Priest, president and CEO of the Footwear Distributors and Retailers of America, opened the 2019 FDRA Executive Summit, held April 4 in Washington, D.C., with a tribute to Fila’s Jon Epstein, who died in February.

The remembrance was fitting, according to Priest, because Epstein knew how to transform his company —  a theme for the event.

Several speakers addressed the importance of offering consumers something different as well as making sure brands have a unique point of view.
First Insight president and CEO Greg Petro explained the importance of using data to be proactive rather than reactive; Greg Tunney, president of Hush Puppies, reinforced this by talking about the value of data when entering new markets.

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