First Insight has enhanced its Next-Gen Experience Management (XM) platform's segmentation and marketing capabilities. Users can now create target customer segments and leverage these segments for more accurate marketing.
The enhancements include dashboards for tracking and trending key metrics, attributes, and reporting and visibility into per-segment completion status.
"Companies across all sectors are trying, and many are struggling, to understand their market segments and create strategic target personas," said Greg Petro, CEO of First Insight, in a statement. "These new segmentation and survey capabilities enable teams to create personas effectively, track preference trends over time, and act on specific insights to create experiences that will delight their target customers. This platform enhancement is an immense revenue and efficiency unlock for our customers."