Affluent consumers are becoming more price sensitive when it comes to embracing industry disruptors like artificial intelligence, Amazon and mobile technology to compare prices.
A study by First Insight revealed that 42% of affluent shoppers now frequently shop at discount retailers versus 27% at full price retailers. Thirty-six percent say their discount shopping has increased. Twenty-one percent of affluent respondents reported they were more inclined to visit online discount retailers, compared to 12% of overall respondents.
Read the Full Article at Multichannel Merchant