Study Finds Affluent Shoppers Prefer Discount Retailers

Featured Image


Affluent consumers are becoming more price sensitive when it comes to embracing industry disruptors like artificial intelligence, Amazon and mobile technology to compare prices.

A study by First Insight revealed that 42% of affluent shoppers now frequently shop at discount retailers versus 27% at full price retailers.  Thirty-six percent say their discount shopping has increased. Twenty-one percent of affluent respondents reported they were more inclined to visit online discount retailers, compared to 12% of overall respondents.

Read the Full Article at Multichannel Merchant

pricing  Survey Results  retail disruption

Looking for more info? Complete the form below.