Affluent consumers are becoming more price sensitive when it comes to embracing industry disruptors like artificial intelligence, Amazon and mobile technology to compare prices.

A study by First Insight revealed that 42% of affluent shoppers now frequently shop at discount retailers versus 27% at full price retailers.  Thirty-six percent say their discount shopping has increased. Twenty-one percent of affluent respondents reported they were more inclined to visit online discount retailers, compared to 12% of overall respondents.

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