CXM Today Mentions First Insight | First Insight Enhances Retail Pricing, Inventory Strategies with AI
First Insight helps retailers in the US and Europe optimise pricing, assortment, and inventory decisions to stay tariff-ready by focusing on controllable business factors.
First Insight has revealed a new AI-powered approach for helping retailers take control of pricing and inventory strategies through real-time customer insights and predictive scenario modelling. In the last few months alone, tariffs have shifted in percentages, impacted countries and affected categories and materials – creating confusion and financial pressure across the retail industry.
These unpredictable changes lead to pricing blind spots that erode margins and force retailers into reactive, often damaging decisions. Retailers need to be able to simulate how tariff-driven costs impact their margins and sales, and understand how consumers perceive product value at different price points.
First Insight’s approach to tariff readiness ensures that retailers – in the US and across Europe – are improving the factors they can control, such as consumer facing pricing, assortment planning, how much inventory they should stock – and which products they shouldn’t stock at all.
By tapping into its 360+ million user base, First Insight’s platform engages actual consumers to take real-time temperature checks on what they value, what they’ll buy and what they won’t, and delivers the resulting actions within 24 – 48 hours, so retailers can: Determine the optimal price for every single SKU; Take control of margins with predictive scenarios; Remove unpredictability from inventory planning.
“Tariffs are an opportunity to either lead with a strategy or react out of fear. Moves like early order pulls, blanket price hikes, steep promotions, or arbitrary cuts may feel safe, but they aren’t a strategy,” said Greg Petro, CEO at First Insight.
“Now is the time to plan. We are guiding leading retailers and manufacturers around the globe to use real-time AI market data to get through the tough calls now, so they’re prepared to navigate unpredictable, but inevitable future scenarios.”
Read the full article on CXM Today.
