The expanded solution allows companies to test high volumes of products each year.
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First Insight Inc. has upgraded its voice of customer analytics program to allow retailers and brands to test high volumes of products each year. The company said the platform now features “enterprise-grade” management and integration capabilities. Essentially, it’s the original testing solution but on steroids.
First Insight will be demonstrating the solutions at NRF’s Big Show in New York City next week.
The company said in a statement that this upgraded version will enable retailers “to develop, buy, price and market products with unprecedented scale and security.” Retailers and brands have been using First Insight’s voice of customer analytics to test and price products across product categories to garner higher sell-through and with better margins.
The company said the new capabilities allow companies to test “high volumes of new products each year.”
“The solution enhancements also deliver a deeper understanding of the products customers will buy and why they buy them, including attribute-level analytics and tools to assess the interaction between items within an assortment,” the company noted.
Greg Petro, chief executive officer of First Insight, said through the company’s work with retailers, brands and manufacturers, the firm “has developed an understanding of what is required to provide an enterprise-level platform capable of delivering significant and measurable ROI.”