First Insight Expands Product Testing Platform for Greater Scale

Featured Image

The expanded solution allows companies to test high volumes of products each year.

First Insight Inc. has upgraded its voice of customer analytics program to allow retailers and brands to test high volumes of products each year. The company said the platform now features “enterprise-grade” management and integration capabilities. Essentially, it’s the original testing solution but on steroids.

First Insight will be demonstrating the solutions at NRF’s Big Show in New York City next week.

The company said in a statement that this upgraded version will enable retailers “to develop, buy, price and market products with unprecedented scale and security.” Retailers and brands have been using First Insight’s voice of customer analytics to test and price products across product categories to garner higher sell-through and with better margins.

The company said the new capabilities allow companies to test “high volumes of new products each year.”

“The solution enhancements also deliver a deeper understanding of the products customers will buy and why they buy them, including attribute-level analytics and tools to assess the interaction between items within an assortment,” the company noted.

Greg Petro, chief executive officer of First Insight, said through the company’s work with retailers, brands and manufacturers, the firm “has developed an understanding of what is required to provide an enterprise-level platform capable of delivering significant and measurable ROI.”

Read the Full Article

retail technologies  retail  retail technology  voice of the customer  Data  Integration  Attribute Analysis  Interaction Analysis  new technology  Enterprise-Grade Management  Voice of Customer Analytics  API  Aggregated Dashboard Analytics  Tagging  Data Security

Looking for more info? Complete the form below.

The Supply Chain Disruption
The Wharton Baker Retailing Center

What Retail Executives Say About Supply Chain Disruption: Shortages, Pricing and Delays

We partnered with The Wharton Baker Retailing Center to create a comprehensive infographic exploring our findings.

View the Infographic
The State Of Consumer Spending
The State Of Consumer Spending

The State Of Consumer Spending: Gen Z Influencing All Generations To Make Sustainability-First Purchasing Decisions

We partnered with The Wharton Baker Retailing Center and asked consumers in the U.S. how sustainable practices are impacting shopping habits and purchase decisions.

Read the Report
InsightSuite for Small Business
Featured Product

InsightSuite for Small Business

Specialized Tools for Small & Emerging Businesses

The fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.

Learn more
Maximize Value, Speed and Profit
Free Ebook

Maximize Value, Speed & Profit

Learn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.

Get the Free E-book
Kohl's Creates Value W/Predictive Analytics
Roundtable Video

Kohl's Creates Value W/Predictive Analytics

Learn How First Insight's Predictive Tools Fuel Kohl's Success

As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.

Watch the Webinar
FDRA Consumer Sustainability Survey
Webinar

Consumer Sustainability Survey 2021

The First Industry-Wide Consumer Study On Shoe Sustainability

This industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.

Download the Webinar & Findings
Navigating Disruption
Supply Chain & Pricing

Navigating Disruption

How The Rockport Company is Optimizing Assortments and Pricing with Data + Digital Product Testing

Learn how The Rockport Company created a new product playbook powered by the Voice of the Customer and predictive tools.

View the Webinar & Highlights
HOTTER SHOES
Case Study

HOTTER SHOES ATTRACTS YOUNGER AUDIENCE VIA ‘VOICE OF CUSTOMER’ ANALYTICS

While the Covid-19 pandemic hit most retailers hard, it created uniquely intense challenges for Hotter Shoes. Hotter needed to build up its e-commerce presence and appeal to a new group of shoppers at the same time.

Read the Case Study