First Insight named in CIO Bulletin's 30 Most Innovative Companies 2019
Since the dawn of the smartphone, retail has been in a state of disruption. There are currently more smartphones than people in the world, and this fact has firmly planted consumers in the driver's seat when it comes to how they buy. It has also powered new retail models, shifted expectations for personalization and fast-fashion and given rise to retail industry behemoths like Amazon who are masters at meeting and shaping consumer expectations for what is possible in a digital world.
The retail industry is driven by companies that embrace innovation and personalization. This has reshaped how retail is now doing business, from modernizing product development, to shortening lead times, to putting personalized consumer information in the hands of in-store sales associates, to even how and where consumers are targeted with personalized marketing initiatives and advertisements. Core to the success and failure of many new and traditional retailers has been the ability to capture data, analyze it in real-time and move at the speed of the click. While consumers are evolving rapidly, continually disrupting the industry, retailers are now smart enough to keep up, provided they are willing to continue to capture, curate, and leverage the power of their own data with consumers in the center. Those that do will continue to win.
As a company, First Insight has been at the forefront of innovation by using online social engagement tools to gather real-time preference, pricing, and sentiment data on future product offerings. While retailers have long been applying analytics to historical data sales data, the challenge for new products is that history is often of limited value.


What Retail Executives Say About Supply Chain Disruption: Shortages, Pricing and Delays
We partnered with The Wharton Baker Retailing Center to create a comprehensive infographic exploring our findings.
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The State Of Consumer Spending: Gen Z Influencing All Generations To Make Sustainability-First Purchasing Decisions
We partnered with The Wharton Baker Retailing Center and asked consumers in the U.S. how sustainable practices are impacting shopping habits and purchase decisions.
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InsightSuite for Small Business
Specialized Tools for Small & Emerging Businesses
The fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.
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Maximize Value, Speed & Profit
Learn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.
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Kohl's Creates Value W/Predictive Analytics
Learn How First Insight's Predictive Tools Fuel Kohl's Success
As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.
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Consumer Sustainability Survey 2021
The First Industry-Wide Consumer Study On Shoe Sustainability
This industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.
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Navigating Disruption
How The Rockport Company is Optimizing Assortments and Pricing with Data + Digital Product Testing
Learn how The Rockport Company created a new product playbook powered by the Voice of the Customer and predictive tools.
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HOTTER SHOES ATTRACTS YOUNGER AUDIENCE VIA ‘VOICE OF CUSTOMER’ ANALYTICS
While the Covid-19 pandemic hit most retailers hard, it created uniquely intense challenges for Hotter Shoes. Hotter needed to build up its e-commerce presence and appeal to a new group of shoppers at the same time.
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