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HI-TECH HIGHER ED: It’s not about lifestyle merchandising, but First Insight Inc. is bringing its assortment of predictive analytics to the youth market. Through a partnership with New York’s Fashion Institute of Technology, students in three courses of FIT’s Fashion Merchandising Management program at the Jay and Patty Baker School of Business will gain access to the technical tools that help retailers and brands introduce “the right products at the right prices,” as First Insight puts it. The program had something of a dry run at the World Retail Congress in Paris in September when four students from FIT won the Future Retail Challenge by incorporating data-backed insights into their concept of “The Smart Apartment.”
“Our students embrace technology and understand that predictive analytics can give those in the fashion industry an edge,” said Robin Sackin, chair of the FMM program.