Future of fashion: Will COVID-19 change fashion as we know it?

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COVID-19 has disrupted all facets of the economy and the fashion industry is no exception.

With over 38 million people currently unemployed, leisure fashion has taken a backseat in favor of necessities.

Buying the latest designer shoe or handbag isn’t exactly top of mind in a pandemic, and experts predict this “recession economy mindset” will have major ripple effects on shopping patterns, spending, and the success of major brands.

A survey conducted by retail predictive analytics company First Insight found that 65% of women said they will not feel safe trying on clothes in dressing rooms due to the COVID-19 crisis. It also found that 54% of men said they do not feel safe using dressing rooms.

Read the Full Article at ABC News

consumer preference  future of retail  Coronavirus  COVID-19  Consumer Purchase Behavior  Purchase Decisions  Women

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