You might be thinking twice about venturing to the mall to try on clothes in a fitting room, because of the coronavirus pandemic.
You’re not alone.
Sixty-five percent of women said they will not feel safe trying on clothes in dressing rooms, due to the Covid-19 crisis, according to a survey by retail predictive analytics company First Insight. The firm fielded 1,066 responses from consumers on April 30. Meantime, 54% of men will not feel safe using dressing rooms, the survey found. Sixty-six percent of women, and 54% of men, said they will not feel comfortable working with sales associates in retail stores.
“The coronavirus has moved the industry away from high-touch to low-touch,” First Insight Chief Executive Greg Petro said.
“The ‘new normal’ for retailers will be to work with shoppers in a hands-free way to help them to find what they need while also giving them the space to feel comfortable, particularly with high-risk groups,” he said. “Not feeling safe trying on clothing also begs many questions on how retailers and brands will need to adapt their return and exchange policy in the coming weeks.”