Gen Z Leads the Charge in Making Clothing the Most Purchased Second-Hand Item

Featured Image

A report from First Insight found that Gen Z is more willing to pay more for sustainable clothing products than any other generation, with 62% of Gen Z and Millennial survey respondents stating that they prefer to buy from sustainable brands.

The global market value for second-hand selling is set to skyrocket in the coming years as sustainability becomes a core focus. has deep-dived into country-specific data to reveal that clothing is the number one category for items sold second-hand worldwide, and how Gen Z is leading the charge for this shift in consumer behavior.

Collating country-specific data on the most-purchased second-hand goods by category in 2022, we found that out of 10 countries, clothing is the most popular category, followed by shoes, and books, movies & music. 

At the other end of the scale, all countries shared the same least-purchased second-hand category: pet products accounted for 5% or less of second-hand goods purchased by respondents in 2022.



retail  Gen Z  sustainability  recommerce

Looking for more info? Complete the form below.