Li & Fung uses digital consumer testing for better decisions

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Sourcing giant Li & Fung is using digital consumer testing early in the product development phase so that brands can select, price and buy designs with greater confidence.

The integration of First Insight's Voice of the Customer analytics into Li & Fung's Digital Product Development solution will not only help brands make decisions smarter and faster, but should also increase sell-through and reduce markdowns.

Li & Fung is developing a fully-integrated digital supply chain platform that connects brands and retailers with suppliers and other partners seamlessly with end-to-end data capture and visibility. From 3D virtual design, blocks and patterns, product development and fitting, to digital catalogues, and 3D retail and visual merchandising, the company is replacing physical with digital.

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analytics  consumer analytics  voice of the customer  Set Entry Price Points  voice of the customer tools  partnerships  digital product testing  Improve Product Success Rates  Li & Fung  digital supply chain  digital supply chain solution