The design company will continue to expand its predictive analytics and real-time data collection to inform product-related decisions.

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Today, Finnish design company Marimekko has announced the extension of its partnership with First Insight, a technology company centered in supporting retailersmake product investment and pricing decisions. Marimekko will continue to collect real-time data to inform future product-related decisions.

“Marimekko’s products are sold in over 40 countries, and each one has specific tastes and wants,” said Greg Petro, chief executive officer and founder of First Insight. “By leveraging the voice of the customer through predictive analytics, Marimekko will increase speed to market with trend-right products at the right price.”

Read the Full Article at Women's Wear Daily

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