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Finnish clothing and accessories group Marimekko has extended its partnership agreement with First Insight in a move that is allowing the company to use predictive analytics to operate more efficiently and improve speed-to-market.

Marimekko has implemented InsightSuite, First Insight's predictive analytics platform that enables retailers and manufactures to select, price, market and buy new products with no sales history. The software is helping the company get closer to its customers by gathering real-time data to drive more accurate product-related decisions.

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