SJ Edward and Greg 1

Today’s market pressures have put a stranglehold on any available margin of error at retail.

As sellers and brands strive to deliver a more compelling sales experience than their competition, the most successful companies are turning to data analytics to better understand how their customers will react to new products.

In a new series of conversations with Sourcing Journal founder and president Edward Hertzman, First Insight’s CEO Greg Petro shares how his company works with apparel retailers to reduce the amount of risk that’s associated with introducing new products and managing inventory flow...

Read the full article in Sourcing Journal here.

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