Recognizing & Capitalizing on Winning SKUs

January 9 2020 by SJ Staff

SJ Edward and Greg 1

Today’s market pressures have put a stranglehold on any available margin of error at retail.

As sellers and brands strive to deliver a more compelling sales experience than their competition, the most successful companies are turning to data analytics to better understand how their customers will react to new products.

In a new series of conversations with Sourcing Journal founder and president Edward Hertzman, First Insight’s CEO Greg Petro shares how his company works with apparel retailers to reduce the amount of risk that’s associated with introducing new products and managing inventory flow...

Read the full article in Sourcing Journal here.

Greg Petro  retail  sourcing journal  retail trends  Improve Product Success Rates

Watch the Video

Featured Product

InsightSuite for Small Business

Specialized Tools for Small & Emerging Businesses

The fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.

Learn more
Free Ebook

Maximize Value, Speed & Profit

Learn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.

Get the Free E-book
Roundtable Video

Kohl's Creates Value W/Predictive Analytics

Learn How First Insight's Predictive Tools Fuel Kohl's Success

As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.

Watch the Webinar
Webinar

Consumer Sustainability Survey 2021

The First Industry-Wide Consumer Study On Shoe Sustainability

This industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.

Download the Webinar & Findings

HIGHEST DEMONSTRATED ROI. GUARANTEED.

Unparalleled Value Delivery and Lowest Total Cost Provider


Our industry-leading platform takes your experience management operations from reactive to proactive. We empower you to create products, brands, and customer and employee engagement that deliver growth to both your top and bottom lines.