Report: 46% of Retailers Plan To Deploy AR or VR Solutions By 2020

May 1 2019 by retail TouchPoints

Sentiment Analysis Can Make AR Even More Personalized

Other sentiment analytics solutions are being used to shape decisions around product assortments and merchandising. Rue21 has incorporated consumer-driven predictive analytics using data drawn from social media platforms into its design, buying, planning and pricing decisions through a partnership with First Insight. As a result, the product testing period was reduced from six to nine months to two days, and the retailer saw margin increases as high as 6% on the products processed through the platform.

Read the Full Article  at retail TouchPoints

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