Report: Consumers most wary of returning to malls after stores reopen

April 24 2020 by Home Textiles Today Staff


Pittsburgh – New research from First Insight reveals which retail formats consumers will – and won’t – feel most comfortable patronizing once they’re back in business.

The majority of consumers surveyed would feel safest shopping in grocery stores (54%) and drug store chains (50%). It’s a downward trajectory from there:

  • Big box retailers: 45%
  • Warehouse clubs and local small businesses: 43%
  • Malls: 33%

Men feel much safer overall than women going back in-store whether the format is a grocery store (58% vs. 49% of women), a big box retailer (49% vs. 43%) or a small local business (47% vs. 39%).

“As retail visits expand past essential retail like grocery and drug stores, other retailers, and malls in particular, need to be thinking of ways to inspire a sense of safety for consumers, and it will need to go beyond offering gloves and masks at the door,” said Greg Petro, CEO of First Insight.

Read the Full Article at Home Textiles Today


consumer preferences  Coronavirus  COVID-19  Consumer Purchase Behavior  Consumer Survey  Safety  face masks  drug stores  shopping mall  gloves

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