First Insight Research Reveals Disconnect Between Retailers and Consumers on Pricing

October 30 2018 by Arthur Zaczkiewicz for Women's Wear Daily

Consumers regard low price points as a top preference along with product quality.

Hero-Disconnect-Report

Apparently, shoppers’ views of price points are completely different from those of the executive leaders behind the brands and products they buy.

Research released today at the WWD Apparel and Retail CEO Summit by technology solution provider First Insight Inc. reveals that there’s a “significant disconnect between senior retail executives and consumers” regarding low prices. Authors of the report said, as a result, retailers are underestimating the importance of in-store discounts and pricing strategies. The research also reveals insights into other consumer behavior preferences, such as the use of mobile devices.

Read the Full Article at WWD

WWD  consumer analytics  Assortment Planning  pricing application  consumer study  Product Selection  price elasticity  Product Differentiation  Overview-Press  customer-driven  future of retail  customer-centric merchandising

Looking for more info? Complete the form below.

Featured Product

InsightSuite for Small Business

Specialized Tools for Small & Emerging Businesses

The fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.

Learn more
Free Ebook

Maximize Value, Speed & Profit

Learn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.

Get the Free E-book
Roundtable Video

Kohl's Creates Value W/Predictive Analytics

Learn How First Insight's Predictive Tools Fuel Kohl's Success

As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.

Watch the Webinar
Webinar

Consumer Sustainability Survey 2021

The First Industry-Wide Consumer Study On Shoe Sustainability

This industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.

Download the Webinar & Findings

HIGHEST DEMONSTRATED ROI. GUARANTEED.

Unparalleled Value Delivery and Lowest Total Cost Provider


Our industry-leading platform takes your experience management operations from reactive to proactive. We empower you to create products, brands, and customer and employee engagement that deliver growth to both your top and bottom lines.