Higher-income shoppers hunt for bargains more than most

January 15 2018 by Charisse Jones for USA Today

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At a time when shoppers can compare costs with the click of a button, even the affluent are eager to save a dollar.

Among shoppers making more than $100,000 a year, 42% frequently patronize discount retailers as compared to 27% who favor sellers who charge full price, says a new survey from First Insight, a technology company that helps retailers make better product investments and pricing decisions.

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