Retail shouldn't ditch the store because millennials love it - CNBC

September 22 2017 by Lauren Thomas of CNBC

Generational-Discount-Shopping_cover.jpgDownload the infographic

Millennials could be playing a bigger role in keeping physical retail alive than one might think.

And though it may seem counterintuitive, baby boomers are more and more loving looking for deals online.

Seventy-one percent of millennials are visiting multiple stores in search of bargains, compared with 57 percent of baby boomers, according to First Insight, a technology company that helps retailers select the optimal price for their products.

"The retail industry has been operating on the outdated assumption that boomers are shopping for deals primarily in-store and millennials are searching for deals mostly online," said Greg Petro, CEO of First Insight.

Read the Article at CNBC

Department Store  retailers  retail  Buying Habits  Marketer  CNBC  Buyer  Luxury Retail  Reduce Markdowns  Strategic Planner  Specialty Retail

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