Rue21’s Fast-Fashion Model Enhanced Via Action Learning

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The 'action learning' methodology enhances collaboration across organizations.


Fast-fashion retailer Rue21 said today that it has employed the University of Liverpool’s “action learning” methodology to drive growth while fully adopting First Insight’s predictive analytics technology.

Initially, the company began working with First Insight Inc. for the implementation of consumer-driven predictive analytics for design, buying, planning and pricing decisions, according to the firm. After three months of effective change, Rue21 applied action learning with executives, merchandising teams and planning and inventory teams, eventually adopting the full solution.

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WWD  consumer analytics  Assortment Planning  pricing application  consumer study  Product Selection  price elasticity  Product Differentiation  Overview-Press  rue21  customer-driven  future of retail  customer-centric merchandising