Rue 21 Taps First Insight to Test New Products

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The teen retailer will deploy predictive analytics to determine which styles will have the highest sell-through potential.


Teen retailerRue 21 has selected First Insight’s predictive analytics tools to inform buying and design decisions for its apparel, footwear and accessories categories. First Insight provides a suite of solutions that reviews consumer behavior to deliver insights for future business strategies.

“First Insight is enabling us to test a wide range of possible new products within 24 to 48 hours. This capability enables us to drive speed to market with the right items, which is critical for a fast fashion retailer,” said Karen Pinney, chief merchandising officer at Rue 21. “When compared to in-store testing, First Insight is faster, more accurate and less costly because we avoid buying unproductive store test inventory.”

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technology  Women's Wear Daily  WWD  women's apparel  Men's Apparel  Women's Accessories  new customer  rue21