Rue 21 Taps First Insight to Test New Products

May 1 2018 by Elizabeth Doupnik for WWD

The teen retailer will deploy predictive analytics to determine which styles will have the highest sell-through potential.

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Teen retailerRue 21 has selected First Insight’s predictive analytics tools to inform buying and design decisions for its apparel, footwear and accessories categories. First Insight provides a suite of solutions that reviews consumer behavior to deliver insights for future business strategies.

“First Insight is enabling us to test a wide range of possible new products within 24 to 48 hours. This capability enables us to drive speed to market with the right items, which is critical for a fast fashion retailer,” said Karen Pinney, chief merchandising officer at Rue 21. “When compared to in-store testing, First Insight is faster, more accurate and less costly because we avoid buying unproductive store test inventory.”

Read the Full Article at WWD

technology  Women's Wear Daily  WWD  women's apparel  Men's Apparel  Women's Accessories  new customer  rue21

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