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First Insight has been making headlines for over a decade. Browse our press coverage for thought leadership, industry news, partnership announcements, and more.

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Posts about Men's Apparel:

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Brands are catering to male 'creatures of habit' as menswear surges

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As Men's Market Swells, Customer-centric Merchandising Can Drive Sales

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Press Coverage

Think Tank: As Men's Wear Skyrockets, Retailers Need to Reconsider Strategy

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Press Coverage

Here's Why Brands Should Be Targeting Male Shoppers

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Study Reveals Shopping Behavior Convergence Between Men and Women

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Why Data Alone Won't Deliver Customer Centricity

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Men Are More Likely Than Women to Check Prices Online Before Making a Purchase, Says Study

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Press Coverage

The new ‘power shopper’ is…

Press Coverage

Male Shoppers Are More Likely to Check Prices on Amazon for a Deal

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Press Coverage

Rue21 uses predictive analytics for buying decisions

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Rue 21 Taps First Insight to Test New Products

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Using Data and Consumer Insights to Be Better Merchants

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