Across every generation, men are more inclined to head in-store for clothing and footwear after being vaccinated than women.
That’s according to a survey from First Insight in which 64% of millennial men planned to shop for apparel in-store more or the same amount after being vaccinated while only 45% of millennial women said the same. This trend is consistent across every other generation as well.
The survey found that apparel was not the only category where men are more comfortable heading in-store. A higher percentage of men are planning to shop more or the same in-store for footwear and beauty after being vaccinated compared to women across generations. The single exception was baby boomers shopping for beauty products, where 50% of women in this generation plan to shop more or the same in-store compared to 43% of men.