Retailers, Beware — the Appeal of Mega-Discounts Is Wearing Off; Shoppers Now Prefer Quality Over Price

June 26 2018 by Sheena Butler-Young from Footwear News

quality over price studyAfter a spell of heavy discounting by beleaguered retailers, the joy of low prices may be starting to wear off for consumers.

A new study by retail technology platform First Insight found that quality is becoming more important than price to most consumers.

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pricing  technology  consumer study  footwear news

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