The secrets to customer-centric business

October 10 2019 by Grace Whelan for Drapers

3088463_20191010emapdrapersfashionforum2019morning2048pxsocialmediafriendly128

Barbour UK MD Ryan Llewellyn-Pace, Seasalt CEO Paul Hayes and Greg Petro, president and CEO of First Insight, shared their advice on building a customer-centric business at today's Drapers Fashion Forum.

First Insight’s Petro told delegates that detailing in customer profiles has become much more minute. 

“You need to figure out what customers want on individualised or micro-category bases, and roll it up globally to give you a view of what your success model could be,” he said. 

“It’s now physchographically and behaviourally grouped, rather than by age etc,” he added. “Fragmentation of the market is occurring at a much faster rate, and you need to understand what the consumer values within your product.” 

Read the Full Article at Drapers if you are a subscriber, or Download below

Customer Experience  Drapers  customer-centric merchandising  customer focus

Download the Full Article

Featured Product

InsightSuite for Small Business

Specialized Tools for Small & Emerging Businesses

The fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.

Learn more
Free Ebook

Maximize Value, Speed & Profit

Learn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.

Get the Free E-book
Roundtable Video

Kohl's Creates Value W/Predictive Analytics

Learn How First Insight's Predictive Tools Fuel Kohl's Success

As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.

Watch the Webinar
Webinar

Consumer Sustainability Survey 2021

The First Industry-Wide Consumer Study On Shoe Sustainability

This industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.

Download the Webinar & Findings

HIGHEST DEMONSTRATED ROI. GUARANTEED.

Unparalleled Value Delivery and Lowest Total Cost Provider


Our industry-leading platform takes your experience management operations from reactive to proactive. We empower you to create products, brands, and customer and employee engagement that deliver growth to both your top and bottom lines.