There’s a Gender Gap in Shopping That Retailers Have to Conquer

March 20 2018 by Sabrina Bovell for Sourcing Journal

Mall-Shopping.jpg

Men aren’t shopping online as much as women—and they’re much more likely to choose a full-price brick-and-mortar store than the Internet to make purchases.

According to a new study on retail disruption conducted by First Insight, a solutions provider that helps retailers make informed pricing decisions, there is a significant gender gap between how men and women shop and spend.

Read the Full Article at Sourcing Journal

pricing  retail disruption  overview

Looking for more info? Complete the form below.