There’s a Gender Gap in Shopping That Retailers Have to Conquer

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Men aren’t shopping online as much as women—and they’re much more likely to choose a full-price brick-and-mortar store than the Internet to make purchases.

According to a new study on retail disruption conducted by First Insight, a solutions provider that helps retailers make informed pricing decisions, there is a significant gender gap between how men and women shop and spend.

Read the Full Article at Sourcing Journal

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