There’s a Gender Gap in Shopping That Retailers Have to Conquer

March 20 2018 by Sabrina Bovell for Sourcing Journal


Men aren’t shopping online as much as women—and they’re much more likely to choose a full-price brick-and-mortar store than the Internet to make purchases.

According to a new study on retail disruption conducted by First Insight, a solutions provider that helps retailers make informed pricing decisions, there is a significant gender gap between how men and women shop and spend.

Read the Full Article at Sourcing Journal

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