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Press Coverage
First Insight has been making headlines for over a decade. Browse our press coverage for thought leadership, industry news, partnership announcements, and more.
Posts about male shopping patterns:
![](https://www.firstinsight.com/hs-fs/hubfs/Press_Coverage/Media%20logos/SJ%20logo.png?width=365&name=SJ%20logo.png)
![Screen Shot 2019-04-03 at 11.38.38 AM](https://www.firstinsight.com/hs-fs/hubfs/Screen%20Shot%202019-04-03%20at%2011.38.38%20AM.png?width=365&name=Screen%20Shot%202019-04-03%20at%2011.38.38%20AM.png)
Press Coverage
Why Millennial Men Don't Shop Like Previous Generations
![Total-Retail-logo](https://www.firstinsight.com/hs-fs/hubfs/Total-Retail-logo.png?width=365&name=Total-Retail-logo.png)
Press Coverage
The New Male Power Shoppers
![glossy_logo](https://www.firstinsight.com/hs-fs/hubfs/glossy_logo.png?width=365&name=glossy_logo.png)
![WWD_Logo_Black-Small](https://www.firstinsight.com/hs-fs/hubfs/images/WWD_Logo_Black-Small.jpg?width=365&name=WWD_Logo_Black-Small.jpg)
![WWD_Logo_Black-Small](https://www.firstinsight.com/hs-fs/hubfs/images/WWD_Logo_Black-Small.jpg?width=365&name=WWD_Logo_Black-Small.jpg)
![Screen Shot 2019-04-03 at 11.38.38 AM](https://www.firstinsight.com/hs-fs/hubfs/Screen%20Shot%202019-04-03%20at%2011.38.38%20AM.png?width=365&name=Screen%20Shot%202019-04-03%20at%2011.38.38%20AM.png)
Press Coverage
Why Shoes Are the 'Gateway Drug' to Shopping for Men
![USA-Today-Press-Cover](https://www.firstinsight.com/hs-fs/hubfs/images/USA-Today-Press-Cover.jpg?width=365&name=USA-Today-Press-Cover.jpg)
![Screen Shot 2019-02-12 at 11.51.19 AM-1](https://www.firstinsight.com/hs-fs/hubfs/Screen%20Shot%202019-02-12%20at%2011.51.19%20AM-1.png?width=365&name=Screen%20Shot%202019-02-12%20at%2011.51.19%20AM-1.png)
Press Coverage
Here's Why Brands Should Be Targeting Male Shoppers
![WWD-2](https://www.firstinsight.com/hs-fs/hubfs/WWD-2.jpg?width=365&name=WWD-2.jpg)
![sourcing-journal-logo-1](https://www.firstinsight.com/hs-fs/hubfs/sourcing-journal-logo-1.png?width=365&name=sourcing-journal-logo-1.png)
Press Coverage
Why Data Alone Won't Deliver Customer Centricity
![FN LOGO](https://www.firstinsight.com/hs-fs/hubfs/FN%20LOGO.png?width=365&name=FN%20LOGO.png)