With menswear outpacing women’s fashion in sales, more brands are working to crack the quirks of the typical male shopper.
In addition, a new report from merchandise analytics company First Insight shows men are shopping in-store more than women — of those surveyed, 25% of men said they step into a physical store six or more times per month, and just 15% of women said the same.
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© 2020 First Insight, Inc.