What Consumers Really Think About Vaccines and Returning to Stores

March 29 2021 by Kate Nishimura for Sourcing Journal

As coronavirus vaccinations continue to roll out across the country, male shoppers are gearing up to return to retail.

That’s according to First Insight, whose data shows that more men than women across generational cohorts plan to shop in store after being vaccinated, visiting retail more often or at the same frequency as they had before receiving their vaccines.

Among millennials, 64 percent of male respondents said they plan to continue to shop for apparel at brick-and-mortars, or ramp up their browsing and buying, compared with just 45 percent of women. That trend is consistent across age demographics, with 61 percent of Baby Boomer men and 47 percent of Boomer women saying the same. Notably, the chasm between male and female Gen Z respondents was the widest, with 56 percent of men saying they’d eagerly head back to retail to shop for clothes, and just 36 percent of women agreeing. Similar tendencies persisted across the footwear and beauty categories, with men showing more gusto for in-person purchases than women across the board.

Read the Full Article at Sourcing Journal if you are a subscriber, or Download below.

in-store shopping experience  consumers  online survey  male shopping patterns  in-store shopping  the rise of the male power shopper  Coronavirus  COVID-19  Shopping Behavior  Consumer Survey

DOWNLOAD THE FULL ARTICLE.

Featured Product

InsightSuite for Small Business

Specialized Tools for Small & Emerging Businesses

The fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.

Learn more
Free Ebook

Maximize Value, Speed & Profit

Learn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.

Get the Free E-book
Roundtable Video

Kohl's Creates Value W/Predictive Analytics

Learn How First Insight's Predictive Tools Fuel Kohl's Success

As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.

Watch the Webinar
Webinar

Consumer Sustainability Survey 2021

The First Industry-Wide Consumer Study On Shoe Sustainability

This industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.

Download the Webinar & Findings

HIGHEST DEMONSTRATED ROI. GUARANTEED.

Unparalleled Value Delivery and Lowest Total Cost Provider


Our industry-leading platform takes your experience management operations from reactive to proactive. We empower you to create products, brands, and customer and employee engagement that deliver growth to both your top and bottom lines.