As coronavirus vaccinations continue to roll out across the country, male shoppers are gearing up to return to retail.
That’s according to First Insight, whose data shows that more men than women across generational cohorts plan to shop in store after being vaccinated, visiting retail more often or at the same frequency as they had before receiving their vaccines.
Among millennials, 64 percent of male respondents said they plan to continue to shop for apparel at brick-and-mortars, or ramp up their browsing and buying, compared with just 45 percent of women. That trend is consistent across age demographics, with 61 percent of Baby Boomer men and 47 percent of Boomer women saying the same. Notably, the chasm between male and female Gen Z respondents was the widest, with 56 percent of men saying they’d eagerly head back to retail to shop for clothes, and just 36 percent of women agreeing. Similar tendencies persisted across the footwear and beauty categories, with men showing more gusto for in-person purchases than women across the board.
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