The new ‘power shopper’ is…

January 14 2019 by Marianne Wilson from Chain Store Age

Who says men don’t like to shop?

Men are shopping more frequently in-store and online than women according to a new report, The Arrival of the New Male Power Shopper, by global technology firm First Insight. The company, which surveyed consumers on shopping habits, purchase behavior and influences driving decisions, found that 53% of men reported shopping on Amazon six or more times a month, compared to only 45% of female respondents.. Further, 60% of men (versus 52% of women) say that their Amazon purchases have increased in the last year.

The data reflected a similar trend across traditional retail venues. Twenty-five percent of men versus only 15% of women reported shopping six or more times a month at mass department stores like Kohl’s or J.C. Penney.

Read the Full Article  on ChainStoreAge.com

Retail Analytics  predictive analytics  Amazon  Consumer Products  Men's Apparel  consumer study  Report  Ecommerce/Catalog  Mobile Shopping  consumer behavior  retail trends  male shopping patterns

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