Using Data and Consumer Insights to Be Better Merchants

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Greg Petro, founder and ceo of First Insight, also sees technology freeing up merchants to be more creative

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Echoing a theme from other speakers at the summit, Greg Petro, founder and chief executive officer of First Insight Inc., told attendees that “listening to the customer” is essential in today’s retail market and added that the goal of his firm’s solution is to “listen to the customer in a structured way.”

Petro said First Insight, now in its 11th year, works with retailers and brands to deploy various tools aimed at gleaning consumer insights about shoppers and the products, styles, colors and price points that resonate with them. “This frees up merchants to be more creative,” Petro said, adding that the data and insights generated by First Insight “informs product development and design.”

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