UK consumers are more focused on recommerce, reducing carbon footprint and sustainable packaging than their US counterparts, according to a new First Insight sustainability report. Moreover, UK consumers are also found to be more skeptical than the US consumers about the brands that are sufficiently transparent around sustainability efforts.
The report has revealed fundamental differences between UK and US consumers when it comes to their preferences on sustainable shopping. While recommerce is an important sustainable shopping format in both countries, major differences arise in its utilisation. The report found that 57 per cent of the UK respondents sell items to secondhand markets while fully 61 per cent of the US respondents do not sell items to secondhand markets. Moreover, on a generational basis, 40 per cent more UK Gen Z sell to resale platforms such as ThredUp or Tradsey than their US counterparts, with nearly 30 per cent more UK millennials than US doing the same.
More than 1,100 UK-based consumers were queried for The State of Consumer Spending: UK Shoppers Are Motivated by Recommerce, Reducing Carbon Footprint, and Sustainable Packaging, the fourth in a series of First Insight reports focusing on consumer sentiment and shopping behaviour around sustainability. Differences between the two countries’ preferences were identified on topics including pricing for sustainable products, recommerce, defining and prioritizing sustainable products, and packaging.