Shopping preferences of men and women are diverging as each gender responds differently to disruptive technologies. This dynamic was highlighted in our new study, Mind the Gap: The Gender Effect on Shopping Habits and Technology Disruptors. In fact, according to the results, men are less likely to embrace disruptors like mobile shopping, Amazon.com, and discount retail than women.
Forty-four percent of male respondents to our survey cite being able to touch and feel a product as a main driver that takes them in-store, a sentiment shared by only 33 percent of women respondents. Surprisingly, men are much more likely to shop at full-priced retailers (42 percent) over discount retailers (18 percent), while women are more likely to shop at discount retailers (38 percent) over full-price retailers (31 percent).
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