Victoria’s Secret and Pink Open Amazon Storefront to Stoke Beauty Sales

Featured Image

Dive Brief:

  • Victoria’s Secret and its Pink brand are both selling their beauty products on Amazon as of Friday, the company said in a press release.

  • About 120 products are eligible for free Prime delivery on the Victoria’s Secret Amazon storefront, the company said.

  • Strength in beauty sales drove much of the company’s 4% revenue growth in the most recent quarter, CEO Martin Waters told analysts last month, per an earnings call transcript from Seeking Alpha.

Dive Insight:

A few years ago, even when Victoria’s Secret was ignoring consumer backlash against its highly sexualized marketing and missing lingerie style trends, its beauty and fragrance business remained pretty steady. Meanwhile, Amazon has been a top destination for beauty consumers for a while now

Victoria’s Secret recently tapped musician Camila Cabello to rep its best-selling Bombshell fragrance in a bilingual marketing campaign. Body care is also part of the assortment found at the company’s new DTC Happy Nation brand aimed at tweens.

The beauty category remains a draw despite record inflation, according to a recent report from First Insight. Along with caring for their pets, consumers are least likely to cut back on beauty items as they adjust their discretionary spending, the firm found.


Amazon  Victoria's Secret  beauty

Looking for more info? Complete the form below.

The Supply Chain Disruption
The Wharton Baker Retailing Center

What Retail Executives Say About Supply Chain Disruption: Shortages, Pricing and Delays

We partnered with The Wharton Baker Retailing Center to create a comprehensive infographic exploring our findings.

View the Infographic
The State Of Consumer Spending
The State Of Consumer Spending

The State Of Consumer Spending: Gen Z Influencing All Generations To Make Sustainability-First Purchasing Decisions

We partnered with The Wharton Baker Retailing Center and asked consumers in the U.S. how sustainable practices are impacting shopping habits and purchase decisions.

Read the Report
InsightSuite for Small Business
Featured Product

InsightSuite for Small Business

Specialized Tools for Small & Emerging Businesses

The fastest and most cost effective way to increase sales, profits and sell-in for growing businesses and digitally native brands.

Learn more
Maximize Value, Speed and Profit
Free Ebook

Maximize Value, Speed & Profit

Learn how to leverage Voice of the Customer Analytics and 3D Product Creation to make more profitable products, faster.

Get the Free E-book
Kohl's Creates Value W/Predictive Analytics
Roundtable Video

Kohl's Creates Value W/Predictive Analytics

Learn How First Insight's Predictive Tools Fuel Kohl's Success

As one of the world's leading omnichannel retailers with more than 1,100 stores in 49 states, Kohl's is leveraging First Insight's predictive analytics solution and voice-of-the-customer data to improve their business.

Watch the Webinar
FDRA Consumer Sustainability Survey

Consumer Sustainability Survey 2021

The First Industry-Wide Consumer Study On Shoe Sustainability

This industry-wide survey aims to create a critical baseline that brands and retailers can use to ensure they understand what consumers actually comprehend, what terms and phrases resonate best, and what areas they should prioritize.

Download the Webinar & Findings
Navigating Disruption
Supply Chain & Pricing

Navigating Disruption

How The Rockport Company is Optimizing Assortments and Pricing with Data + Digital Product Testing

Learn how The Rockport Company created a new product playbook powered by the Voice of the Customer and predictive tools.

View the Webinar & Highlights
Case Study


While the Covid-19 pandemic hit most retailers hard, it created uniquely intense challenges for Hotter Shoes. Hotter needed to build up its e-commerce presence and appeal to a new group of shoppers at the same time.

Read the Case Study