EMARKETER Mentions First Insight | Walmart Expands Private And Exclusive Labels In Home, Hardware
The news: Walmart is expanding its array of exclusive and private labels across the hardware and home goods categories.
- The retailer’s refreshed hardware department will include Greenworks Pro power tools—available only at Walmart—alongside a broader lineup of Greenworks and Hyper Tough products.
- Walmart also announced the launch of Mainstay Kids, its first new home brand launch in five years, which will feature over 600 items across 12 categories.
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